For this campaign we wanted to impress upon our audience that the DAX Hard hat is better designed than others on the market today because it has been iterated and improved upon over the last 10 years. The tagline “Chiseled To Perfection” compares our hard hat to a sculptural masterpiece and the use of a concrete block instead of marble, ties the campaign back to the construction industry.
After our Creative Director and I ironed out the concept, I did the product photography, photo compositing, and designed all of the campaigns creative assets.

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