The look for the 2018 Street Catalog was inspired by the Tokyo neon signs and 80’s revival. I photographed our model in a studio with colored gel filters and composited him onto urban backgrounds. We wanted to give the campaign an urban feel because that environment resonates with a large community of motorcyclists.
Catalog Cover
How it was made
Helmet Intro
How it was made
Body Armor Intro
How it was made
Glove Intro
How it was made
We also shot video of our gear in action to support the campaign on social.
